LFW - THE ROUND UP


Pics - @mrcavcou, cosmopolitan.com & me

Wearing - River Island Coat, River Island Tee, River Island Mom Jeans, ZARA Trainers, Whistles Clutch, ASOS Sunglasses | River Island Blazer, River Island Lace Camisole, ZARA Culotte Trousers, Steve Madden Heels, River Island Bag, ASOS Sunglasses

Another London Fashion Week down. This year for me was even more of an incredibly frenzied and exciting few days, as I'd just finished a MAD first two weeks with RIVER ISLAND, starting my new and super-exciting role as one of their first ever Personal Stylists (woop woop!). Launching and heading-up the service alongside a small but really rather incredible team, I'm now running in store personal styling sessions within their brand-spanking new and snazzy Style Studio space (equipped with a fully stocked bar for mid-shopping complimentary Prosseco pit-stops). Based in the flagship Oxford Street branch (the one over the road from Toppers), my sessions are completely complimentary and totally bespoke to you - you can book online with me within the next few months, but for now you can just pop in or email me at the address below. So come in and see me!!

As for Fashion Week - I finally got to meet some beauties I've been besties with via social waves for some time now (weird but not, you're all totes there with me), see some ridiculously inspirational shows (don't even get me started on the epicness that was Whistles SS15), catch up with some lovelies (see blogger bevvy pic above), crush on a limitless number of bang-on outfits, and rock some new season River Island fav's while I was at it. How incred is that coat, though? Not one for colour, this cornflower blue hue and a vibrant orangey red is about all you'll ever see me going crazy for - so this boyfriend style overcoat was a must to thrown on over various textured blacks, whites and greys. And that longline laced black cami...Absolute winter wardrobe essential.

Hope everyone has had a lovely weekend - and I'm thinking everyone's heading out for Vogue Fashion's Night Out on Tuesday night? Come and visit me at Rivers for cocktails, pom-pom personalisation with blogger Kit Lee, Models 1 scouting and a live DJ set -  I can give you a guided tour of the Style Studio, and a little look at River's newest & hottest drops :-). 

See you Tuesday!

Dan xxx

(Pop me an email at Danielle.Ward@river-island.com for any info on the Style Studio, or to book a session <3)
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